Vision
Our vision is a world where everyone has access to proper education on disease prevention and treatment, and innovative products that can help save lives. We believe that no one should have to suffer or die needlessly from preventable illnesses or conditions. By providing education and innovative solutions, we aim to empower people to take control of their health and well-being. Our ultimate goal is a world where every life is valued and protected, and where preventable deaths are a thing of the past.
Mission
Our mission is to save lives by discovering, developing, and providing updated disease knowledge for prevention and treatment, and by offering innovative products that can make a real difference in people's lives. We're committed to staying at the forefront of public health research and to sharing our knowledge and expertise with others, so that together we can create a world where preventable diseases are a thing of the past.
Through our efforts, we aim to empower individuals and communities to take control of their health and well-being, and to provide them with the tools and knowledge they need to prevent and treat illnesses. We believe that everyone deserves access to the latest, most effective disease prevention and treatment solutions, and we're dedicated to making this a reality for all.
By prioritizing the discovery and development of innovative products and solutions, we're working to transform the way public health is approached, and to make a real difference in the lives of millions. Our ultimate goal is a world where every life is valued and protected, and where preventable deaths are no longer a reality.
Our Business
Home Remedies useing business principles, business practices into public health and offering truly transformative work in saving a life. We work up to the last mile and coverage is not based on one-day contact, It’s a repetitive contact to change their understanding to change their behavior, inculcate the habit of using products so that the deaths don’t take place.
The real differentiator of our work is “Change of behavior by practice” and not merely by education, Education yes but in addition to that making their habit change.
According to National Family Health Survey-3, the private medical sector remains the primary source of health care for 70% of households in urban areas and 63% of households in rural areas1.
At-Home Remedies, we want to expand access to healthcare and reach more people. Home Remedies business principles and business practices that build local, sustainable capabilities for healthcare around the world. We address problems that impact access to healthcare, including the need for education and distribution.
Home Remedies offers education on diseases, treatment options, and prevention as well as increasing access to affordable products.
Home Remedies recruits and trains locals in remote villages to become “Sehat Mitra” (health educators) who help to convey to communities about health, disease prevention, and the benefits of seeking timely treatment. These Sehat Mitra are locally recruited health educators, often local women, who raise awareness about diseases and preventive health measures. They also refer sick people to doctors. Each educator covers a few villages every day, Sehat Mitra branded uniform, making them easily recognizable.
Another is Business Associates work with doctors to organize health camps in remote villages – mobile clinics that provide access to screening, diagnosis, and therapies. Our team of Business Associates coach these women Sehat Mitra by familiarising them with Home Remedies products to manage their businesses better. This includes basics and troubleshooting, as well as enhancing their soft skills of negotiation and communication.
Business Associates serve as the initiative’s local sales force. They interact with local pharmacies and collaborate with doctors to organize health camps where villagers can receive treatment and preventive care. They also visit local pharmacies and doctors repetitively to change their understanding to change their behavior, get the habit of using products so that the deaths don’t take place.
From 2016 onwards, outreach in rural areas across 3 Indian states has brought health education to more than 6 million people and direct health benefits to 1 million patients through diagnosis and treatment.
Home Remedies focuses on the Anaemia, Deworming, Nutrition, Child Diarrhoea, Malaria, Women Hygiene & other diseases most prevalent in India.
Home Remedies product portfolio, products are simple to use and relevant to local people. Further, products and services are tailored to meet the needs of underserved rural populations with a low disposable income, usually daily wagers.
Our Values
Home Remedies values are based on four pillars known
Contact (सम्पर्क)
Creating awareness in health education meetings on hygiene, nutrition, and common prevalent conditions increases disease awareness and informs the community about prevention and the importance of good health. People received health education through Home Remedies. The program also educates physicians through knowledge sharing and medical detailing of treatment options.
Affiliation/Relationship (सम्बंध)
Repeated contact ensures consistent accessibility & availability of products and healthcare in rural settings. Strong links with more than 10,000 doctors and new distribution networks help to make medicines available in 20,000 of the most remote pharmacies. Through health camps, qualified doctors travel to rural areas to provide screening, diagnosis, treatment, and preventive care. More than 45,000 villagers were diagnosed in health camps between 2016 and 2020.
Affluence (समृद्धि)
Providing health services and medicines close to home minimizes travel costs, which can be more expensive than treatment. Many medicines in the Home Remedies portfolio meet affordability needs in these markets, supplying affordable essential medicines.
Satisfaction (संतुष्टि)
Communications, product packaging, and training are adapted to local conditions. The product portfolio is also customized based on the local disease burden. Local health educators are recruited to adapt the program to local dialects and cultures.
Home Remedies operates across an area that is home to 6 million people, expanding their access to affordable products, improved health infrastructure, and community education.
Home Remedies provides jobs, income, and skills enhancement to the health supervisors and health educators who work on the program – opportunities that might not otherwise exist in rural India.
Moving forward, one of the objectives is to expand and strengthen the product portfolio in India adding treatments from the National Essential Medicines List.
Join us in this journey of saving lives; the initiative has been replicated and adapted in developing and under-developing countries.
1International Institute for Population Sciences and Macro International (September 2007). "National Family Health Survey (NFHS-3), 2005 –06" (PDF). Ministry of Health and Family Welfare, Government of India. pp. 436–440. Retrieved 5 October 2012.